Regardless of whether you own a B2C or B2B business, but more importantly for the latter, networking is a crucial aspect of ensuring that your business can grow and thrive with digital marketing. So, if you need methods to help expand your list of business contacts, you have come to the right place.
This blog will explore the various digital tools that can help you do precisely this! The advancement of technology has never benefited businesses more than it does today, so if you haven’t utilized the following digital marketing tools yet, now is the time to do so.
Customer relationship management (CRM) system
A CRM system is a great way to manage your relationships with other businesses and entrepreneurs effectively. It can help you track their contact information and empower you to foster long-lasting relationships with them by monitoring whether you need to follow up or book subsequent meetings.
You can easily make notes and highlight action items that must be done or followed through. As a result, a CRM system is an excellent digital tool to have when it comes to expanding your business contacts list.
Social media
Social media has become a prominent player in our daily lives, but its usefulness is proven when networking with other businesses or individuals. In particular, social media is a great way to boost brand exposure and awareness to help others recognize your business and form partnerships.
For example, LinkedIn is a platform to help businesses and professionals network and connect. Although many people also use it for job hunting,
Post your content, build a community surrounding your business page, and more. Don’t forget that other platforms, such as Twitter, Facebook, and Instagram, are also great for expanding your business and networking with other companies.
Discussion-based apps/platforms
Sharing a space with like-minded people evokes feelings of belonging and community, so discussion-based platforms are ideal for networking with other businesses. This doesn’t have to be purely text communication – platforms offering event-based opportunities like webinars are also great for networking.
You can show off your expertise and knowledge, establishing yourself and your brand as a well-informed and authoritative leader in the industry and making yourself and your brand stand out from the crowd.
Attending virtual trade shows or exhibitions can also be a good idea, enabling you to network with other businesses and professionals and promote and market your products and services.
Email Signature
Many people also overlook the importance of an email signature on personal emails. Although this is a common practice for work emails, adding a unique signature to personal emails can help others easily find your brand and website.
Don’t forget to add hyperlinks so that people are instantly directed to your brand should they click on your signature! You can incorporate signatures using an email platform like Gmail or Outlook itself.